PSFK’s The Future of Mobile Tagging.
Facebook vs Twitter Infographic - DigitalSurgeons.com
breakdown of 2010 social demographics - 51% of Facebook users who are fan of a brand will purchase that brand — 67% of Twitter users who follow a brand will purchase that brand - What’s the difference?
Posted December 20, 2010 at 11:13am
Twitter Raises $200 Million at $3.7 Billion Valuation; Adds New Board Members | Kara Swisher | BoomTown | AllThingsD
I guess these guys know something about an upcoming ad platform rolling out that I don’t.
Posted December 15, 2010 at 4:24pm
Dell To Launch Social Media Listening Command Center [EXCLUSIVE]
Gatorade copy cat for PR purposes or are these actually the future of listening?
Posted December 8, 2010 at 11:28am
The internet: How long will Google's magic last? | The Economist
Pretty good in depth look at several aspects Google’s future
Posted December 3, 2010 at 10:14am
The YouTube Ad of the Year
Just a few weeks ago, the hit television series, Mad Men, focused on the Clio awards. Now while receiving a Clio is still held in high regards, times have undoubtedly changed. So why shouldn’t there be a YouTube award?
That’s where I Love Ads (Campaign, a British publication) comes in with their YouTube Ad of the Year award. While I’ve seen their YouTube handle before, I’m curious to see how they expand to generate more traffic and submissions beyond tech-blog outreach and whether or not that commercial will gain more press/views with the new success.
Posted September 9, 2010 at 12:42pm
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Groupon’s unsubscribe page: Punish Derrick
There’s tons of room for humor in every interaction online. For example, to unsubscribe from Groupon, they changed the copy from “unsubscribe” to a more personal approach called “punish Derrick”.
Posted September 9, 2010 at 12:35pm
Build your social community with passive users
According to best-selling author Charlene Li, creating a sustainable social ecosystem means focusing on the passive “watchers” first and the actively engaged members of your community second. Li noted this as she kicked off SmartBrief and SocialFish’s summer breakfast series,Buzz2010, on social media for associations. Li discussed recent findings that analyzed the way people in the U.S. engage online and focused on the importance of more passive users, who primarily watch social sites, not sharing, commenting, producing or curating content themselves. The “engagement pyramid” outlines how Americans are spending time on social spaces, and it shows the significance of the more passive user groups. Li noted, “Unless you can build a firm foundation of people who are engaged with you at a more passive level of watching and sharing, it’s very difficult to create that audience for the people who are commenting and producing content.” While it is an asset to have ambassadors for your brand and influencers willing to create content, your platform will not be successful unless you have the people there to consistently watch and share it. How are you developing your community of both active and passive users? If you missed the Buzz2010 series of events on social media for associations, recordings have been made of all three events. The June 16 session on open leadership and July 20 session on social-media risk are available now. The Aug. 18 session on social-media ROI will be available on Sept. 1. Get more details here.
Foursquare Checks In to American Eagle’s Times Square Billboard
Is 4SQ like a light bulb, burning brightest before burning out, or is Location, Location, Location about to hit the mainstream? Perhaps a bit of both.
Photo: @WillMcD
Towering above American Eagle’s Times Square retail store and taking over the retailer’s billboard space, Foursquare has infiltrated Times Square. It’s a big move or the leading (yea, Facebook hasn’t toppled it yet) location-based check in service and one that was certainly some kind of barter between the two companies.
Foursquare business development Head Tristan Walker said American Eagle owns the billboard which is said to be the largest digital billboard in Times Square, but wouldn’t say how the deal was structured though he did hint a version 2 is in the works.
The board urges people to “Check in. Find your friends. Unlock your city.”
In early July, Foursquare competitor Gowalla erected a board atop a 20 story building near Madison Square Garden at 34th and 8th. The board features New Jersey Nets owners Mikhail Prokhorov and Jay-Z.
